It Really Bothers Me: Bundle is Life
Welcome to the first edition of It Really Bothers Me, a potential series of small peeves I encounter in my day-to-day life. I am not certain about the frequency of this blog, as, for the most part, things don’t bother me. I am just not a mad or irritated guy. Maybe a combination of low T and moderate depression keeps me from ever getting too worked up about anything.
But after last night's standalone football game and this ad being shown no less than a dozen times, I felt the need to share something that really bothers me. The commercial in question is for State Farm, called “Bundle is Life.”
In the ad, Patrick Mahomes and Jake watch Dani from Ted Lasso (Cristo Fernández) get so excited about bundling home and auto insurance that he bundles football with fútbol.
In the ad, Dani dribbles down a football field, weaving around defenders before performing a bicycle kick. The hybrid football sails over a soccer net passed a confused goalie and through a field goal.
“GOALLLL….field goal?” a bewildered Jake says. They then review the specifics of bundling and close out with a confused Patrick Mahomes asking about the hybrid soccer-football.
Pretty harmless, right? WRONG. Let me explain what bothers me so much about this commercial.
It is not the presence of Patrick Mahomes—I think he’s great. I’m not one of those people who calls Jake a DEI hire and misses the dumpy guy in khakis form the original State Farm Ads. I’m not even annoyed by State Farm trying to force-feed us Ted Lasso five years after it was released and two seasons after it was good.
No, what really bothers me about this commercial is the end, when Patrick Mahomes holds up the soccer-football and asks, “So do you kick it or pass it?”
Why not go with throw? It’s right there, State Farm! Passing makes up almost all of soccer; on average, there are 900 passes in a match. So why not go with *kick* and *throw*? They are verbs that make sense together.
Anyway, I’ve seen that commercial way too many times as a football watcher, and every time…
It Really Bothers Me.